Tactile typography for Etsy's celebration at the Manhattan pride parade. Each letterform was created using supplies from Etsy sellers (credits at the bottom of the post), forming a rainbow of varied crafts and color.
Imagery was shared on social media, printed as promo posters and stickers, and used as the main parade banner.
Creative Direction: Julia Hoffmann
Photography & Design: Melissa Deckert
Seller Materials provided by: