Unwrap Etsy Social Videos

Art direction and prop styling for Etsy's 2014 holiday campaign. We created six Instagram videos to support the concept of "Unwrap Etsy" leading up to Christmas. Each video featured a specific category of Etsy gifts—from ugly sweaters to menswear—revealed through fantastical environments brought to life by the opening of a gift. 

 
 

Video Direction: Lauren Sieczkowski
Video Production: Jeremiah Glazer
Creative Direction: Daniel Dittmar
Art Direction: Melissa Deckert & Nicole Licht
Prop Styling: Melissa Deckert & Nicole Licht
Wardrobe Styling: Kelsey Taylor Hunt
Music Composition: Jeremiah Glazer
Color Correction: Shawn King

Created while working in-house at Etsy
Role: Senior Designer