Valentine's Day Campaign

Prop styling for Etsy's 2014 Valentine's Day Campaign. Each scene was inspired by tools used to make the product, enhanced by a unique line referencing the process. The overarching message "Say I love you with Etsy," was threaded through subway ads in Canada, online and social media assets, and a promotional video.

 
melissadeckert_etsy_application.jpg
melissadeckert_valentinesday_etsy_process

Creative Direction: Julia Hoffmann
Art Direction: Daniel Dittmar
Project Management: Eva Green
Copy: Paul Caiozzo & Nathan Frank
Styling: Melissa Deckert & Nicole Licht
Paper Props: Melissa Deckert & Nicole Licht
Photography: Henry Hargreaves

Created while working in-house at Etsy
Role: Senior Designer